60-day launch
The first 60 days of your new product with no reviews. Our dedicated launch team lists your product, sets up its ads and monitors it every day; we work through it with you in 8 meetings over 60 days.
60-day launch
When the launch ends, you move to a monthly package.
How the 60 days go
The product page goes live, the launch plan is written, and the first ads are set up. 2 meetings.
Daily ad checks, new keywords every week; Vine, launch price and coupons. 3 meetings.
Separate campaigns for keywords that drive sales; growth steps. 2 meetings.
Closing report and closing meeting: where the product stands and how to continue on a monthly package.
Meeting dates are set together based on how your product is doing.
10 things we do in a launch
Product page setup
We list your product on Amazon: title, bullet points and the keywords shoppers search for. We write them after studying your competitors' pages and keywords.
Launch plan
A 60-day roadmap: which week, at what price, with which ads and which keywords we'll move forward, set out in writing from the start.
First ad setup (automatic campaign)
We start the first ads with the campaign type where Amazon itself shows your product in relevant searches. That way we quickly learn which keywords shoppers use to find your product.
New campaign suggestions from search data
We look at search results for your main keywords and show you which keywords should get their own ads, with estimated spend and sales; we decide together, then launch them.
Daily ad checks
Throughout the launch we check your ads every day: click costs, wasted spend, keywords that drive sales.
New keywords every week
Every week we add new searches that drive sales to your ads and remove the ones that don't.
Vine and reviews
We manage enrollment in the Amazon Vine program for your new product's first reviews and sending review requests to buyers.
Launch price and coupons
We plan the launch price and coupons to speed up first sales and set them up on Amazon.
8 meetings (30 minutes)
We hold 8 online meetings over 60 days: results, next steps and your questions. Our dedicated launch team runs these meetings, even if you have a consultant in your monthly package.
Weekly report and closing report
The launch numbers are reported every week. On day 60 you get a closing report: what happened, where the product stands, and how to continue on a monthly package.
Not included
- Guarantee on sales, rankings or review counts: during the launch we do the necessary work, but results are not guaranteed.
- Image set, A+, brand store, video
- Fees paid to Amazon for Vine, coupons and discounts
- The referral fees, FBA and storage fees you pay Amazon, and your ad spend, are not included in the package price; you pay these directly to Amazon.
Let's map out a plan for your brand
On the call we listen to where you are and recommend in writing which work should come first. No obligation.